Environmental Education Essay - 2084 Words

Environmental Education When forming a curriculum, teachers need to determine three types of objectives- fact, skill, and appreciation for something. The â€Å"appreciation for† objective is the one that an environmental class stresses. Environmental courses emphasize the importance of conserving the Earth by creating environmental responsibility, evokes morals. In conservation, we have to decide what is important and certain actions we want to take to preserve what we feel is important. That’s why it is crucial for teachers to decide what is necessary to include in an environmental curriculum to create sensitivity and teach ethical problems. Teachers need to teach the three viewpoints that one could take on the environment. Once these†¦show more content†¦This machine excludes anything with intrinsic value or something that has value in and of itself—versus the idea of instrumental value, which is anything, aside from humans, that is a means to an end or a tool for something else. In this view, humans are the only ones with intrinsic value. Knowledge, in this viewpoint, is to predict and control nature (Factor). â€Å"A result of this attitude is that any species that are of potential use to humans can be a ‘resource’ to be exploited†¦The view that humans have greater intrinsic value than other species also influences ethical judgments about interactions with other organisms. These ethics are often used to legitimize treating other species in ways that would be considered morally unacceptable if humans were similarly treated†¦Another implication of the anthropocentric view is the belief that humans rank at the acme of the natural evolutionary progression of species and of life† (Anthropocentrism). Teachers need to provide logic, examples, and connections for students to grasp a concept. Teachers would need to explain that it is logical, that everything is comprised of parts, and that the machine is running for us. After all, we breathe the air, we’re at the top of the food chain, we have the power to destroy, and we have language. No other being on Earth compares to us; so everything on Earth is meant for us. A teacher would provide an example such as the idea of biodiversity. We need biodiversity because we have notShow MoreRelatedThe Role Of Environmental Education In Iran716 Words   |  3 PagesThe third phase of environmental education in Iran was from the years 1997-2005. This phase is also called Reformation Period and was marked by â€Å"sustainable development principle[s] [being] integrated with development policy,† (Shobeiri et al., 2014). The DOE was also reformed in 1998 to include the Division of Planning and Education. In 1996, Article 46 of the E xecutive Regulations of the Environmental Protected Law passed, and would â€Å"[offer] a National [award] [to] recognize[e] scientific and culturalRead MorePublic Environmental Awareness and Education1615 Words   |  7 PagesPublic Environmental Awareness and Education Action can be taken in a variety of areas to increase environmental awareness and education. Some of these categories are: environmental legal rights and responsibilities and associated consequences, use of the media, awareness raising campaigns, incorporation of environmental issues in mainstream education, increasing awareness and education in target groups and encouragement of public participation in environmental matters. As the following case studiesRead MoreEnvironmental Education At The School844 Words   |  4 Pagestaught. I would go to the school Mondays, Wednesdays, and Fridays each week from 12:00pm until 3:00pm. On Mondays, I would go to two Kindergarten classrooms, Mrs. Markons and Mrs. Rolfes. In both classes, I helped with environmental education. Somedays there was an Environmental Educator that would lead the class interactions and on other days it was up to the teacher and I to lead the class interactions. Most days, if the weather was accommodating, the class would go out to the school forest toRead MoreStatement Of Environmental Education766 Words   |  4 Pagesmy undergraduate work when I had to student teach, my plans were to continue on to graduate school for environmental science. I loved courses like limnology and ecotoxicology! I was hoping to eventually secure a job with the Tennessee Valley Authority and spend my days on the Tennessee River or its tributaries enjoying everything God had made in that area of the country. So I wrote â€Å"environmental scientist† on the white board, thinking about how different my actual job-story is. After student teachingRead MoreHis tory Of Environmental Education As Infused Through Science Education1135 Words   |  5 Pages2.5 HISTORY OF ENVIRONMENTAL EDUCATION AS INFUSED IN SCIENCE EDUCATION According to NCF 2005†The present status of Environmental Education (EE) in schools had its genesis in the National Policy of Education (NPE) 1986 (modified in 1992), in which Protection of the Environment is stated as a common core around which a National Curriculum Framework (NCF) would be woven. The National Policy on Education 1986 emphasized the need to create awareness of environmental concerns by integrating it in theRead MoreThe Effects Of Environmental Education On The Environment1224 Words   |  5 Pagesendangered indicator species: the child in nature† (Louv, 2008). Environmental education is a multidisciplinary field of study and processes that everyone is able to â€Å"explore environmental issues, engage in problem solving, and take action to improve the environment† (â€Å"What is Environmental Education?† n.d). Education is vital to the awareness, understanding, attitudes and participation of the environment. People in the environmental education field all have a unifying purpose of engaging people and teachingRead More Education and Awareness Will Promote Environmental Justice Essay example1498 Words   |  6 PagesEducation and Awareness Will Promote Environmental Justice The goals of this environmental justice conference are stated simply: firstly, to explore whether racial minorities and the poor are being environmentally victimized, and secondly, to evaluate public policies that promote environmental fairness. Each speaker provided insight and information from their respective area of expertise. Led by keynote speaker Dr. Bunyan Bryant, they drew upon the realms of academic investigation, governmentRead MoreQuestions On Environmental Education781 Words   |  4 Pagesof study. 2. Explain why you took this course and what you hope to learn from it. I took Environmental Science because the topic is integrated throughout my business studies. This has created a hunger for a deeper, foundational knowledge of the concepts in order to improve business and personal environmental decisions. I desire to teach others as well. 3. Please describe, in detail, some major environmental issues in your village/community/town/region or nation. 4. What are they? Three issues haveRead Moreâ€Å"Developing Environmental Education in the Primary and Secondary Schools Curricular in Kenya: a Proposed Strategy for Kenya Institute of Education.† by Otieno-Odundo Kenya Organization for Environmental Education (Koee)4063 Words   |  17 PagesABBREVIATIONS/ACRONYMS AFEW African Fund for Endangered Wildlife EE Environmental Education UN United Nations KIE Kenya Institute of Education KWS Kenya Wildlife Services WCK Wildlife Clubs of Kenya KOEE Kenya Organization for Environmental Education FEE Federation for Environmental Education NGO Non Governmental Education Table of contents Acknowledgement †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 Abbreviation/AcronymsRead MoreEnvironmental Education : Education For Sustainability Essay2009 Words   |  9 PagesEnvironmental Education today must be understood as education for sustainability. The flow information and knowledge caused by Environmental Education have the potential to build a new vision of the world capable of guiding actions towards sustainability. The history of environmental education can be searched back in the 18th century when Jean Jacques Rousseau stressed the importance of an education that focuses on the environment in Emile: or, On Education. There after several decades later, Louis

Frankenstein Literary Analysis The Creator And His Creation

Lucas Shelton Mr. Small English 12 3 March 2015 Frankenstein Literary Analysis: The Creator and his Creation â€Å"I ought to be thy Adam; but I am rather the fallen angel† (Shelley 87). In the popular novel Frankenstein, author Mary Shelley examines difficult questions regarding the creation of life and the shortcomings of mankind. The narrative is centered around a young scientist by the name of Victor Frankenstein, whose unrelenting pursuit of knowledge leads him into the most dangerous experiment of his life, the results of which would haunt him for years afterwards. There is no doubt that this novel seemingly correlates with the creation account of Adam in the book of Genesis, yet there are key similarities and differences which set them apart from one another. In Frankenstein, the author shifts from keen anticipation to unmistakable self-loathing thorough various allusions including the original creation of man, the desire for a mate, and the introduction of death to the world; proving that no mortals should attempt to take on the role of God becaus e they are imperfect beings and will ultimately fail. The first instance of man’s flaws in the novel is his inability to predict how or when certain events will occur. In the beginning, Victor and God had similar expectations as to how their creations would behave. Both believed that they would follow a certain moral code and obey a specific set of commands. Yet, the monster and Adam both came to the decision that they knewShow MoreRelatedBiblical Analysis Of Mary Shelley s Frankenstein 1376 Words   |  6 PagesLiterature 16 November 2015 Biblical Analysis: Frankenstein Frankenstein by Mary Shelley often refers to the bible on a number of occasions. However, it is worth noting that many references used by Mary Shelley in Frankenstein can often be identified in Genesis. Much like Genesis, the story of Frankenstein is a viable creation story. The book of Genesis first explains the creation of man and woman, and also recounts the fall of humanity. Unlike Genesis, Frankenstein begins with the fall of humanityRead MoreVictor Frankenstein Character Analysis Essay1645 Words   |  7 PagesMakhanlall ISU Reading Analysis Questions/Notes – Frankenstein by: Mary Shelley Character Analysis: Give your ideas about the main characters(s). Include what you like and dislike about the characters and why they deserve praise or criticism. Does the author intend for you to like/dislike them? How do you know? Victor Frankenstein: Victor Frankenstein, is the protagonist who describes his life to Robert Walton. In my opinion, Victor shows his ambition, logic and intelligence. His ambition is displayedRead MoreAnalysis Of The Poem Frankenstein And The Rime Of The Ancient Mariner 1131 Words   |  5 Pages2015 The Burden of Knowledge, An Analysis of Gothic Elements in Frankenstein and The Rime of The Ancient Mariner Henry Wadsworth once said: â€Å"Every man has his secret sorrows which the world knows not; and often times we call a man cold when he is only sad.† Such untold sorrows are what plague two very distinct characters in two very distinct works of literature. Mary Shelley’s Frankenstein tells of Victor Frankenstein’s torment as he is plagued by his creation; Samuel Coleridge’s The Rime of TheRead MoreFrankenstein1237 Words   |  5 Pagesï » ¿Literature: Frankenstein Essay Frankenstein is a gothic horror novel that was written by Mary Shelly and was published in 1818, when gothic aesthetic, romanticism and science were beginning to spike in western culture. The novel follows the story of Victor Frankenstein in creating a monster which causes destruction around him, as Victor had ambition and thirst to reveal the secrets of nature. The novel could be viewed as a warning to the readers and audience about having a greed for knowledgeRead MoreAnalysis Of Mary Shelley s Frankenstein And Caleb Williams 1168 Words   |  5 PagesIn A.D Harvey’s article â€Å"Frankenstein and Caleb Williams,† he explains that Mary Shelley’s famous work, Frankenstein; was not intended to be of any actual scientific evidence, but rather written just only with the intention of a gothic horror piece â€Å"we will each write a ghost story† (Frankenstein Author’s introduction vii). Harvey’s target is to reach out to the science community a nd to sway them to look past the mechanics of how Frankenstein’s monster is created and focus on other points of interestRead MoreFrankenstein Analysis Essay1252 Words   |  6 PagesKade Gilbert Mrs. Shelley Wisener ENGL 2321: Frankenstein Analysis Essay 2 October 2017 Mary Shelley’s Journal The human brain while complex, initiating every impulse that controls the body, can be simplified. Simple things such as memories, beliefs, or passions can define the decisions that a person makes. The impulses of humanity may cloud a person’s logic, while each person’s logic, in turn, may affect the impulses of humanity. Mary Shelley’s Frankenstein is overflowing with emotionally based decisionsRead MoreThemes Of Escape By Mary Shelley And Incarceron By Catherine Fisher1271 Words   |  6 Pagescontrol and captivity. Individuals, even with different backgrounds, have tried to escape this confinement in search of a better life. Even in literature, the concepts of escape is portrayed in many novels. Both Frankenstein by Mary Shelley and Incarceron by Catherine Fisher illustrate the literary and actual aspects of the act of escaping. Although both novels bear some minor differences in the concept of escape the similarities are very apparent. Escapes from the munda ne allow for greater insight intoRead MoreBildungsroman, Literary Genre870 Words   |  4 Pagesnormally refers to the character’s process as he learns from his experiences; these experiences shaping him to be the person he is at the end of the novel. Bildungsroman, a literary genre, comprises of this, where it is the term describing the process of the character’s psychological and moral growth in the story. Change in character is the most important characteristic of this genre. For the book in which this is being explored is Frankenstein. The story describes the lessons learnt by Victor and theRead MoreAnalysis Of Mary Shelley s Frankenstein 1948 Words   |  8 Pagesare many critical analyses to Mary Shelley’s Frankenstein. Two of these analyses bring forth varied interpretations. Sandra M. Gilbert and Susan Gubar wrote â€Å"Mary Shelley’s Monstrous Eve.† Anne K. Mellor wrote â€Å"Possessing Nature: The Female in Frankenstein.† Gilber t and Gubar argue that Mary Shelley wrote Frankenstein from the influence of her family in order to represent her personal life and life events. Mellor argues that the author wrote Frankenstein in order to represent many themes upon the subjectRead MoreEssay on Mary Shelleys Frankenstein and Structuralism1899 Words   |  8 PagesFrankenstein and Structuralism   Ã‚   Professor John Lye of Brock University, California describes literary theory as: a collection of related theoretical concepts and practices which are marked by a number of premises, although not all of the theoretical approaches share or agree on all of them.    The first segment of this essay aims to define the main views of structuralism, one of these theoretical approaches. Structuralism, in particular the work of Ferdinand de Saussure, created

Considered as One of the Leading Companies

Question: Discuss about the Considered as One of the Leading Companies. Answer: Introduction Land Rover is considered as one of the leading companies in the world that provide its customers unique and valuable automobile services all over the globe. Land Rover is a British car that first launched in 1950 in the city of Sri Lanka. In addition, this model car is mostly used by the British Painters for satisfying their off-roading stature. Recently the company has presented several car models, especially the Range Rover. The Range Rover comes under the list of luxury car models that is renowned in the market due to its strong status and agility (Mark, 2016). In this testimony, the detailed overview of the company profile, history, value and accommodation, brand value, brand positioning, marketing mix and target market are discussed. A brief History In 1948, the first model of Land Rover was materialized by the Rover Company in Sri-Lanka. The company named this model as Series I that is creatively engineered and designed for tremendous capacity and power. The Land Rover does not present its own creature until the late 1970s. Nowadays, the company carries Land Rover model with the collaboration of Jaguar that performs its activities under the title of TM (Tata Motors). Brand Value The primary objective of the company is to become the leading companies in the world by providing a creating, inspiring, adventure delivery services to the customers. This objective is shared by the Sri-Lankan agents, Frontier Automotive. On the other hand, in order to create the value in its products, the company associate its brand with those renowned brands that has the following specialities such as supremacy which is in satisfying the needs of customers, worldly adventurous as of its off-roading and handling services, and authenticity of providing the quality vehicles (PunjaisriBalmer, 2016). Customer Profile The discovery of a new model of Land Rover is considered a logical evolution of Land Rover, which is designed by the company for families. The company set the prices of these products by considering the affordability level of the consumers of United States. LR is a first-tier merchant that catering the higher income consumers. Thus, if we look at the nature of the target market then it is evaluated that the company target the narrow market segment. Moreover, they signify its target market as an active male that are belong to the high income classes. On the other hand, they target the age group of 34 to 54. They highlight these demographics in their all commercial videos (Tovey, 2016). Target Market SUV target market. The target market of the LR is divided in to two buyers categories. The first buyers are those that considered such motor vehicles that have some functional attributes and smart features. These are such potential buyers that are staring for traditional and smart luxury cars as well as safety attributes. Moreover, other buyers are those families that give value to the features and attributes of security. The category of second buyers involves affluent and young adults that seek those products that show the accomplishments and images of the owners (Wedel Kamakura, 2012). Marketing Segmentation Demographic Segmentation: The Company target the age group of 34 to 54 which include affluent and young adults that seek those products that signifies the accomplishments and images of the owners. Psucho-Graphic Segmentation: The company target the high income class that yearly earned approximately $100000 plus. Behavioral Segmentation: The Company offer their products to a brand loyal customer that wants to associate themselves with the brand name. The company offers transitional luxury cars. Land Rovers Communication Mix Marketing communication mix is a mix of strategies that the company uses for personal sellings, direct marketing, public relation and advertising. The implementation of the communication mix is difficult task for the companies however; it would be maintained by designing messages, by collecting feedbacks, identifying target market, method of delivery and communication objective. Moreover, the companies communicate the information through promotional activities as well as by promoting campaigns (Ahmed et al., 2014). In media, there is a bombard of extraordinary deals and offer for automobile. There are many dealers in the market that advertise their products through various means of communications such as television, radio and newspapers. Moreover, several dealers communicate their products from emails and direct mails. The Land Rover, advertise their products through events and shows that are running in many countries of the world. Moreover, the company follows the two different patterns of communication that is paid communication and unpaid communication. Under indirect communication, the companies promote their products through Motor magazines and television shows such as Top gear that promotes new product. As far as paid communication is concerned, the company promote their products through direct mails and emails. According to the (Kitchen Burgmann, 2010)integrating market communication is a process that the companies used with the aim of expand the notion of brand communication. Some of the other authors define integrating marketing communication as a simple concept that make sure that all the texts and communication are interlinked together with great care. Moreover, the purpose of the IMC is to integrate the tools of promotion that ensures that all the work is performed with harmony. On the other hand, the public relation are plays an important role in the IMC as it help the company in attaining its open-ended goals and plans that they set in order to meets the milestone of the projects. (Andy, 2002) Brand Positioning The brand positioning is considered as a place that the consumers set in its mind in order to brand its product. Moreover, the consumers perform brand positioning strategies to set a strong equity of brand in the mind of customers. The company strong positioning strategies highlight its credibility, strong unique attributes and sustainability in the mind of customers. (Freling Forbes, 2005) According to (MaaritJalkalaKernen, 2014), there are four possible strategies that the company would use for offering client solutions. These strategies include: long term customer services, sub system providers, international solution integrator and customer value diagnose. The Land Rover also used these strategies in its business as its help them in building its brand equity and brand personality among the customers mind. The primary objective of the Land Rover is to promote awareness of its new positioning strategy that is GO BEYOND. However, the main challenge for the company is to reduce the increasing rate of advertising from different dealers that promote their cars through diverse orthodox advertising and television commercials. By overcoming these advertising the company would easily capture the attention of many diverse customers toward the Land Rovers promotion. If the company want to implement position strategies in the organization then it is necessary for the company to following the following positioning decisions. As the company have three different vehicles available in their portfolios that are placed in different SUVs segments. Thus, these all three product need a strategy that names as product centric position strategy The traditional car of Range Rover 4.0 SE provides great features with inexpensive cars that ranged from $ 30000 to $ 52500. It would be good if the company target the high income group of people- preferably individual that earned income that is more than $100000. As these group of people would easily buy the luxury cars. Moreover, the current analysis of the company sales shows that people that belongs to the higher income group would easily purchases the Toyota Land Cruiser that cost them approximately ($36708). The market analysis shows that female group having more inclination for safety and excellence performance aspect of SUVs. The result of the comparison of competitors and discovery shows that discovery having high rating score for these parameters as compared to competitors. So it would be goods for the company if they targeting woman consumers as it would provide the company more rewards as compared to single male segments. The company performed the Umbrella branding in order to building the new strategies of brand that accommodates all the models which include current and future model as well. Moreover, this brand captured the essence and spirit of values like freedom, adventure, individualism, authenticity and supremacy (LLC, 2016). Marketing Mix The marketing budget should be increase to $20 million to $ 30 million. The company should set the budget of advertisement to more than 50% They should use television advertisement for growing its business productivity rather than other means of communication. The company continued its sponsorship of events such as La Ruta Maya Expedition and Camel Trophy. The company should restrict it direct mailing and email promotional activities to just 4 SE customers.(Huang Sarigll, 2014) USP, STP and Competition Land Rover Parent Company Jaguar Land Rover and TM ( Tata Motor) Type of products Luxury cars and SUVs Industry Automobiles Slogan of company over and within USP Authentic, Rugged, adventurous and freedom loving STP Market Segment Segment of SUVs Target Audience The target audience are upper middle class and high income groups Positioning Positioned as a premium brand that offer its customers a handling and off-roading services Competition Competitors Porsche Ford Audi Mercedes Benz Cherokee BMW Recommendation It is recommended to the company to implement family based advertisement that would help them in achieving a larger market share of the automobile industry. Moreover, the company should also focus on the concept of transactional utility that help them in ensuring either the customers is satisfied with the decision of the purchases of Land Rover or not, The company would use this technique in its retailing strategy (Goldsmith, 2016). It is also recommended to the company to expand the budget of its business activities which would help them in increasing its business image in the highly competitive marketplace. The company should also use marketing penetration and product development strategies in its business activities that would help them in expanding its market share and growth in the market. It is recommended to the company to focuses on the two growth techniques which include GLD production and Wow Event Hire. These techniques would help the company in increasing the demand for supply as well as help them in maintaining its business USP in the target market. (White, 2014) The firm used the marketing mix techniques at the stage of the BOP (bottom of pyramid). By considering these strategies into the BOP; the company ensures the engagement of customers in the bottom of pyramid market as it would help them in enhancing the engagement of the clients into the BOP. (Chikweche Fletcher, 2012) References Ahmed, Raheem, R., Vishnu, P., Nawaz, A., Ali, U., Khoso, I. (2014). The communication mix in pharmaceutical marketing Chikweche, T., Fletcher, R. (2012). Revisiting the marketing mix at the bottom of pyramid (BOP): From theoretical considerations to practical realities. Journal of Consumer Marketing, 29(7), 507520. Freling, T. H., Forbes, L. P. (2005). An empirical analysis of the brand personality effect. Journal of Product Brand Management, 14(7), 404413. Goldsmith, E. B. (2016). Consumer economics: Issues and behaviours. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. International Series on Consumer Science. Land Rover 4x4 vehicles and luxury SUV. (2016, July 14). Retrieved July 22, 2016, from https://www.landrover.com/index.html LLC, P. (2016). Key strategies and issues of positioning: A review of past studies. MaaritJalkala, A., Kernen, J. (2014). Brand positioning strategies for industrial firms providing customer solutions. Journal of Business Industrial Marketing, 29(3), 253264. Mark, W. (2016). Aluminium used in Jaguar land Rover vehicles helps meet sustainability targets. Punjaisri, K., Balmer, J. (2016). Brand value co-creation with employees through the leader-member exchange theory: The case of a corporate brand Tovey, M. (2016). Design for transport: A User-Centred approach to vehicle design and travel. Wedel, M., Kamakura, W. A. (2012). Market segmentation: Conceptual and methodological foundations. White, C. (2014). An Investigation To Identify The Marketing Techniques Available To Promote An Events Company Successfully: A Critical Analysis Of Gld Productions Limited And Wow Event Hire. Kitchen, P. J., Burgmann, I. (2010). Integrated marketing communication.Wiley International Encyclopaedia of Marketing. Andy (2002). Over 50, 000 university Courseworks, Dissertations, research papers, essays, assignments, academic reports and analysis. Johnson, P. S. (2003). Industries in Europe: Competition, trends and policy issues. Indian Drives (2016, March 29). Jaguar land Rover looks to enter SUV-Coup marketRetrieved from https://www.youtube.com/watch?v=RcjjvJoLdiQ

Marketing Environment of Intrepid Travel-Free-Samples for Students

Question: Discuss about the Sustainable Management Marketing in Intrepid Travel Group. Answer: Introduction Intrepid Travel Group is an adventure travel organization which is based in Melbourne, Australia. The company was originated in the year 1988 and it was the biggest division of the PEAK Adventure Travel Group and it was also a joint venture of the Intrepid Travel Group and the TUI Group. Under this alliance many countries became a part; further the company was separated with this joint venture in the year 2015 in order to initiate expansion (Intrepid Travels 2017). So, considering from that period it shall be noted that organization became the most successful organization in the field of travel. Many marketing strategies were adopted by the company to help people gain knowledge about the company and its functioning in the target market. The purpose of this report is to provide a brief overview about the marketing mix of Intrepid Travel Company and competitive analysis and the sustainability practices adopted by the company to sustain their growth n the target market. More details abo ut the task discussed below: Organizational Objectives Adventure Travel is regarded as one of the most important aspect present in the travel industry. The organization which is discussed in the report engages their activity in this sector of the industry. The organization initiates their activities in this sector as it provide them advantage to grow and earn profits. In order to earn profit, the organization initiates activities which provide maximum level of satisfaction to customers and real life experiences as well (Percy 2014). The major aim of the company is to provide real life experiences to people by providing their share in various social care activities implemented with respect to the nature. Furthermore, one important fact shall be noted that the organization Intrepid organization does not initiate their process to gain profits; instead they initiate their activities focusing on protection to the human rights and the nature as well. Development of the society is the major aim of the organization in the target market; resultin g to which, major portion of the company is invested in operating these activities only. Apart from environmental development, the organization is also a customer focused company which initiates their activities to enhance the efficiency of their travellers so that their business is expanded in various parts of the world (Kumar, and Christodoulopoulou 2014). The vision statement developed by the company is that they need to fulfill the needs of the travellers and initiate development of customer relationship as well. Also the company wants to maintain a fixed and solid position in the target market with respected to that the organization has adopted various innovative techniques in marketing strategies. Main Products, services, suppliers and customers of Intrepid The main products of the organization are linked with the adventure tourism industry. The organization is based in providing the real life experience of adventure tourism in the industry. This the major product served by the organization, apart from that the company is also involved in responsible tourism practices as their core value in their business operations. It is the service that the organization provides to make a social effect in the environment. Prevention of human rights and environment are the activities which are initiated by the organization for the purpose of nature. And with respect to travel services the organization provides transportation, local leader cum experts and accommodation etc. facilities to the customers (Hollensen 2015). The hotel, transportation industry, tour operation and industry travel agents etc. are few suppliers present in the industry without which no organization can initiate their activities effectively. As Intrepid organization is a part of travel industry where the company can only when they have effective connections worldwide. So, the organization is connected with such industries in order to maximize the satisfaction level of the employees. The company tied their business activities with various hotels and transportation services to provide effective services to their customers. These suppliers of the organization help them in gaining competitive edge in the target market (Armstrong, et. al., 2012). Target Audience The target audience of the company is those people who love travelling to new destinations and exploring the world. The people who believe in living real life experience are the main target of the company. Targeting is a strategy which is used by the organizations in order to identify the actual customers whom the company shall target in order to gain more and more sales for the company. Along with sales the company also aims to fulfill the organizational objective which includes may other factors apart from profit and revenue. Mainly the people who are very lively and want to get a break from their basic life routine to embrace the beauty of nature are fit for the organization to target (Rosenbloom 2012). The company does not provide services which are luxurious and pompous; rather it ensures that the customers receive a pleasant and lively experience which connects them to the nature. Thus, the company provides such people tempting offers which they can utilize to travel around the world; they aim to provide offers which stratify them financially and provide satisfactory experiences as well. As the organization adopted various marketing techniques to target customers and deliver them services as well. Digital media and print media play a significant role in promoting the services provided by the organization. Being placed in a travel industry the organization needs to promote their product to gain maximum number of customers in the market, also advertisement helps the customers to know about the features of the company and services provided by them in the market (Mowforth, and Munt 2015). Apart from that the main motive of the organization is to provide satisfactorily services to the customers apart from profit gaining intention, so the promotion scheme of the organization provides a view to the target customer that what kind of services the company deliver. further in this way the organization target the adequate customers who matches to the services provided by the company Intrepid (Whitelaw, King, and Tolkach 2014.). Marketing Mix of Intrepid Product As discussed above the company provides services which satisfy the feel of adventurous people. Being situated in adventure tourism the organization mainly provides real life experience to the customers. The organization aims to maximize the level of satisfactions of the travellers traveling with them. Adventurous tourism is a crucial segment of the tourism industry, unlike other organization; this organization does not serve prime and luxury services and products to the customers in the market. Neither the organization target such customers who thrive for luxurious travelling, basically the company Intrepid is known for providing real life experiences to the travellers while travelling. This states that organization make people close to nature and make feel the real beauty not through artificial products (Juvan, and Dolnicar 2014). Furthermore, it shall be noted that the organization is more close to nature if compared to organizations due to which the company receives more degree of uncertainty and threat in the organizational structure. As the health of nature is now days depleting day by day due to which there is high degree of risk aligned with it, resulting to which, the company also provide adequate safety measure services to the customers so that they can experience a safe and pleasant experience with the company (Page 2014). The company has maintained adequate objective while travelling which are discussed below: Functions shall be performed in such a way that they create effect on the satisfaction level of customers along with the company as well. Local leaders appointed by the organization shall co-ordinate with local and understand the culture and heritage of the location. This will help them provide better level of satisfaction to the customers. Prevention of environmental and human right is the foremost important aspect which shall not be waive by any employee under any circumstances (Bramwell 2015). Price Pricing is not an issue for the company; their main objective is to increase the level of satisfaction for the customers. So in context the organization develops and implements a pricing strategy which target mass customers at a time provide who wants to attain such services. The company adopted the cost-leadership and competition based pricing strategy in their business which helps them to grow of overtime. This strategy was used in such a way that the company reduced their travel package which excited the customers to travel with the company due to which the company increased its sales as well. Due to this strategy the organization also earned the competitive edge in the market (Pomfret 2016). Further the cost-differentiated strategy also supported the competition strategy of the company. Also this strategy helped the organization to deal with its competitors in order to run in target market and develop connections as well. Thus, the pricing strategies initiated by the company held them to gain the target customers in the market and initiate sustainability in their actions as well (Intrepid Travels 2017). Place Specifications of place play a significant role in implementing activities in the Intrepid tourism industry. The company operates its functionalities at the famous place which are close to nature and the place which are mostly liked by the customers present in society. Such kind of places is the place where the company initiates its activities. Furthermore it shall be noted that as the company Intrepid is customer centric so all the activities initiated in the management lie travel packages, offers, accommodation and based on their preference only. So, the place aspect depends upon the preference of the customers that were they want to travel (Wilks, Stephen, and Moore 2013). Another aspect is the connection of the company with other suppliers present in the market. Looking at the market analysis it shall be noted that the organization chooses the place to travel according to their relation with different companies and people present in different locations around the world. Promotion Promotion is regarded as one of the most important aspect which helps the companies present in the tourism industry to grow with a rapid speed. Promotion of the company helps the customers to know about the features of the company and activities provided by hem in market. With such information the customer can easily compare it with different competitors present in the market and chose the right company which can fulfill their requirements (Hardiman, and Burgin 2017). Also the promotional strategy of the company helps them to communicate their vision and mission with the target customers and increase their sales rapidly. This process improves the brand image of the company as it helps the customers to gain trust on their activities in grow in the global market. Digital media and print media are the ways through which the company promotes its activities in the target market. For companies like Intrepid, promotion is the basic source to target more and more customers from different geographical boundaries. So the company invests a huge amount in promoting the product and their objectives in the target market (Wood 2017). Comparative Analysis with competitors Competitors are those people who are involve in providing same type of services to the target customers in the same industry. Competitors of Intrepid are Austin Adventure, G Adventure, and Geographic Expeditions Adventurous Trips etc. further the comparison of the company with their rivals is discussed below: Product Just like Intrepid Tourism there are many other companies which are present in adventure tourism sector and provide almost same types of services to the customers. But the fact that makes the company different from its competitors is the Intrepid provide offers and packages available at affordable prices. This helps the company to gain competitive edge in the market. Price Talking about price, it shall be noted that the company does not focuses on gaining more and more profits like others; instead it focuses on maximizing the level of satisfaction of customers. Resulting to which provide their services at very affordable prices in the market (Peacock, et. al., 2017). Place The company is locate in total 100 countries and have a huge family of around 1600 employees working with them in more than 20 offices worldwide. So, it shall be noted that if compared to other competitors the company Intrepid holds more area and initiates diversified activities worldwide. Promotion Intrepid Travel is an Australia based company; Australia is a beautiful country where there are many places which are very close to nature. So, it gives the company plenty of opportunity to travel and expand their services. Resulting to which, the company adequately promote their services worldwide (Giddy, and Webb 2016). Recommendation Thus, it shall be recommended to the company that they shall adopt effective and efficient strategies to improve the target objective of the company. Also the organization shall aim to attain competitive edge in the market by developing promotional activities in the market. Further it shall be recommended to the company that they shall also focus on other ways of promotions to reach out to more and more people. This process will help them to create brand equity and flourish their business in international market as well. Lastly, the company support expansion activities in their business to provide more and more people their travelling adventure experiences. Conclusion Thus in the limelight of above-mentioned events the facts that shall be noted is that the organization Intrepid Company is an Australian organization which is part of tourism industry. The company is among one of the most prominent companies of Australia which provides adventurous services. Further the main motive of the company is to provide real life experience to the travellers travelling with them. Also they aim to protect the environment as well. Apart from that considering to competitors, the company gained advantage because of their qualitative marketing activities in the global market. References Armstrong, G., Kotler, P., Harker, M., Brennan, R., 2012, Marketing: an introduction, Pearson Prentice-Hall, London. Bramwell, B., 2015. Theoretical activity in sustainable tourism research.Annals of Tourism Research,54, pp.204-218. Giddy, J.K. and Webb, N.L., 2016. The influence of the environment on motivations to participate in adventure tourism: The case of the Tsitsikamma.South African Geographical Journal,98(2), pp.351-366. Hardiman, N. and Burgin, S., 2017. Nature tourism trends in Australia with reference to the Greater Blue Mountains World Heritage Area.Journal of Sustainable Tourism,25(6), pp.732-745. 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